Pearson is committed to authoring image descriptions that are free from bias and equitable and inclusive of our diverse learners.
When developing alternative text keep these key considerations in mind:
- Describe the image accurately: Start by describing the content of the image accurately and objectively. Avoid using adjectives that might be considered offensive or biased and focus on the important facts to understand the image.
- Be person-centered: When describing people in the image, use person-centered language that emphasizes the person over their characteristics. For example, say “a person with a disability” instead of “a disabled person.”
- Avoid stereotypes: Avoid using language or descriptions that reinforce stereotypes or negative assumptions about certain groups of people.
- Be mindful of cultural differences: Be aware of the cultural differences and avoid making assumptions about the audience or the image. Consider the context and audience when writing alt text, and make sure it is appropriate for the intended audience.
- Use inclusive language: ensure it includes all individuals, regardless of their race, ethnicity, gender, sexual orientation, age, or ability.
Example:
Bias alt text: Three women, an elderly woman, and a man are sitting on a couch, where a woman, the old woman, and the man are holding a paper. They are all discussing the papers in their hand.
Non-bias alt text: A group of people sitting on a couch discussing and holding papers in their hands.
Note: The non-bias alt text does not call out gender roles, nor does it focus on age. The revised alt text is more succinct and provides a better user experience because it only calls out important details to understand the meaning of the image.
For more information, see Pearson’s DE&I Content QA and Services Sharepoint Site
If you do not have permission to access this site, please email melissa.patrick@pearson.com for more information.
Dated: 2023-12-01